With a mission driven by love, Ruben Rojas has transformed urban landscapes into vibrant messages of hope and inspiration — and he brings the same approach to this collaborative Choose Love Wordmark 9FIFTY hat from New Era. It features an undeniable Los Angeles Rams graphic and Rojas’ distinct ”Love” wordmark embroidered on the front panels to send your team and everyone you pass nothing but positive vibes. Secure the perfect fit with the snap closure and step out with all the unshakable confidence of your squad on game day.